Using Video in your sales outreach

When I think about video content and how brands can start including it in their sales process, I get excited about the potential. This blog is about rethinking video as a whole and investing in new opportunities and strategies when bringing your videos to life.

How many emails have you sent and simply, never heard a word? It can be a challenge for many people to make a real connection with a prospect online. What can someone do to overcome this hurdle and combat the negative stigma that comes with sales?

The answer: start adding video into your sales outreach.

How many hours a week would you say you and/or your sales team spend on the phone reaching out to prospects? Probably more than you should be. What if you were able to record that sales journey in a video sequence that took the prospect through the buying journey, nurturing them all the way up to the point they were ready to buy. Now, you’re spending valuable time speaking with a qualified lead that is ready to close.

So, how should you be using video while reaching out?

Using video in prospecting emails

Sending cold emails can be like heading straight into a black hole, never to be seen again. So, it’s important to stand out in overcrowded inboxes. You’re trying to capture the attention of a cold audience, so you’ll want your videos to focus on:

Capturing Attention

Use “video” in your email subject lines and include the thumbnail in the email body.

Establish Credibility

Reps should give their prospects a reason to engage with them other than pulling out their checkbook right away.

Make it Personal

Top reps spend time learning about an individual and their business and then use this info to connect with leads individually.

Previous slide

Next slide

Using video in relationship building emails

You know your leads by now and they know you. This makes reaching out easier, but you need to ensure you are continuing to build the relationship and be there for them when it comes time to make a decision. Focus these videos on:

Make the content relevant

Keep detailed notes on your leads and consume content they are familiar with. Personalized services are far more likely to grow a relationship than useless content.

Be approachable

In your email, give your prospect a reason to respond and interact with your business. This keeps them excited, engaged and a way to keep the conversation going.

Previous slide

Next slide

Using video in selling emails

At this point, you’ve been nurturing your prospects through the buying process with video, all the way down the funnel. This step should happen in tandem with an actual person speaking with the lead. In selling emails it’s important to focus your videos on:

Connect your value proposition to the prospect

This video should include answers to questions like, “Why do they need your product/service and how you can help them?”

Stay Confident, but don’t push

Express your knowledge in your field and let them know you can help, but don’t push them into a corner.

Connect one-to-one

People do deals with people. Video works great because people can connect your business with a familiar face and not a large body of text and images. Make your pitch personal and close that deal!

Previous slide

Next slide

Start making sales with video

There you have it! Before you know it, you’ll be creating awesome sales outreach videos that will help you and your team close more deals and build more lasting relationships.