“You need to have video!” How many times have you heard this before? Are you a business owner, an expert in your industry, but when it comes to video you’re just not sure where to start? Too many people find themselves in this position when approaching something new. After reading this, my hope is that you have a better understanding on where to begin with video, and that’s with an explainer video.
Think of this as your “elevator pitch” – for the video era. If you’re reaching out to new potential clients or have repeat visitors to your website, this allows anyone to get a quick, to-the-point glimpse into what you do, why it matters and the benefits of working with you, all why showcasing your brand. These aren’t hard sell videos either, which ease the lead into a more valuable buying scenario. So here are the top 5 reasons why you should have an explainer video.
Increased Conversion Rates
Video is great, but it’s even better when it’s working. Having video on a landing page can increase conversions by up to 80% more. Homepage videos can increase conversions by 20% or more, according to AdelieStudios. To add more, a study was conducted by Video Rascal stating that, 85% of people are more likely to buy a product once they see an accompanying explainer video.
What does this actually mean for a business owner? This allows businesses to track what product or service leads are more interested in based off the metrics.
Retain Audience Attention
The world has changed, and the way we consume information has too. Traditional web content serves its purpose, but can be stale and lose people all too often.
Business owners turn to photos, animations and over the top fonts for their web page, because it seems more accessible and easier. However, this middle ground does not work, and instead clutters the message. These extra assets slow down the load time of your web page, losing leads before they even get to see your offer.
Take all of your ideas and have them in one single video that lives on that page. This gives your web page a clean look and clarifies your message, which leads me to the next point.
Clarify your service or product
People will have a better understanding of your product or service once they can visualize it and hear someone explain it. Explainer videos will take out the guess-work of confusing text and messaging that could be lost in translation. Basic functionality of your product could be misinterpreted and cause confusion during the buying process. This way, you allow leads to connect better to not only your product or service, but to your brand.
Aside from boosting sales and explaining your product or service, it allows the personality of the business to shine through. People all over the world create videos about everything from brand awareness to testimonials, proving that videos are an essential medium to share information and represent your brand.
Google Search Rankings - Are they higher?
Websites that contain endless pages of text and images generally rank lower in Google search. What does this mean?
It means less eyes on your web page, which in turn means fewer potential customers, because they never get far enough to even know you’re there. You’re that mirage lost in the horizon.
The average person takes less than a minute to make a purchasing decision, and if you’re an online business, that process can be expedited. An explainer video allows you to punch in all the information in a 1 minute video.
Easily Shareable Content
Explainer videos aren’t just a one-trick pony, they have the ability to reach further than just the leads visiting your website. Utilizing free platforms such as YouTube allow you to host your video outside of your website and use keywords to draw in a wider audience.
An added bonus to putting your videos on a site like YouTube is that it is compatible with mobile devices, whereas your website may not be best suited for that viewing method.
Video content is more likely to be shared among people online than a webpage filled with text. It doesn’t excite people like a video can, which makes it a more shareable form of content to express your service or product.